Considering the revision-ing happening with the story -- particularly in terms of what role the audience plays in a successful transmedia story -- maybe open up story, structure story, with unspoken assumption that audience is investigator; something happens on ship.
This invites the problem that any successful TM story is often a mystery of sorts. It's the easiest light to cast an audience into. However, promo materials for The Hunger Games avoid this, but they deal with a world and characters that are already very well known. --Adminwiki (talk) 20:41, 31 August 2013 (EST)